barefoot gypsy
barefoot gypsy, human 2 human(tm) marketing and design.
our process our work about us contact us


Step 1: Understand
Step 2: Create
Step 3: Broadcast
Step 4: Measure

the 1st step to success: understand

"to be thoroughly familiar with the character and propensities of"

The first step in our process is to truly understand you, your business, and your customers.

We sit down and really listen to you, what you are currently doing to promote your business, and how it is working. We review your current advertising and branding and help you to formulate a set of goals that can help take you to the next level.

We develop a strategy to get the word out, traditional advertising, web-based advertising, affiliate or cross-selling opportunities; basically, we develop a media plan for you, a road map to advertising success.

If you already have a media plan and want focus on specific pieces, such as developing your logo and identity, print ads, yellow page ads, web marketing, press releases, or any type of advertising, we can step away from the big picture and focus on detail-level execution.

We take into consideration what you like and what you don't like, what you think will work, and what won't, and we provide you consulting and advice to help gently and successfully mix what we know works with what you want. Then we create a tailor-made package for your business to meet, and exceed, your goals.

The end result of the 1st step to success, understand, is:

  • Clearly defined goals and objectives for your advertising program

  • An itemized list of the different advertising we will be creating for you

  • An itemized list of the final deliverables, and how they will be delivered

  • A project plan with tasks, timelines, and expectations for delivery

  • Methods for measuring success after the launch of your selected campaigns


our attitude, it's more like a way of thinking than an attitude... Santa Cruz and Monterey Web Design and Graphic Design.